At present, the hot spots in the health market are mainly weight management, intestinal health, joint health, brain health, etc. Compared with the traditional market, eye health is a relatively neglected field, which is deficient in both product design and marketing. But the eye care market is a relatively subdivided and blue ocean market. At present, there is no head brand in China. Although both traditional brands and cutting-edge brands have eye care product lines, the overall focus is not very obvious, and there is no particularly obvious advantage in the occupation of consumers’ minds.
According to the market data of grand view research, the global market scale of eye care dietary supplements will reach US $1.48 billion in 2019, and it is expected to grow at a CAGR of 6.1% from 2020 to 2027. The emergence of the global epidemic has brought a breakthrough node to the eye health market. Multiple factors such as virtual meetings, working at home and the use of electronic equipment are affecting eye health. At the same time, the elderly and millennials are prone to digital eye fatigue. The increased awareness of eye health prevention is promoting the development of this market.
As a specialized supplier of plant extracts in China, Qherb has also launched three main products for eye care: Marigold extract lutein, anthocyanin (Bilberry extract series), and astaxanthin Powder. The combination of three different nutrients has a multi-directional protective effect. At the same time, the microencapsulated wrapping technology is used to embed lutein and astaxanthin to effectively improve their stability and absorption.